The proposal was not adopted, and it’s not surprising to see that most foods advertised on TV would not comply with it, said lead author Melanie D. Hingle of the University of Arizona in Tucson. “The take home message is really not about what would be or could be, but that this independent group of experts in different communities said these are guidelines that make sense nutritionally, and hardly any of these ads meet these guidelines,” Hingle told Reuters Health by phone. “Food ads that are out there right now are not passing any kind of muster,” she said. An Interagency Working Group on Foods Marketed to Children (IWG) including the U.S. Centers for Disease Control and Prevention, Department of Agriculture, Federal Trade Commission, and the Food and Drug Administration, issued a proposal for standards for the nutritional quality of foods advertised to children in 2011.
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Food ads during children’s TV don’t meet proposed guidelines